MAP Press Release


MAP is a support program that pairs recently diagnosed individuals with Mild Cognitive Impairment or dementia and their support partner, with a trained mentor who has prior experience caring for someone living with dementia. 

NEW YORK, NYCaringKind, New York City’s leading expert on Alzheimer’s and dementia caregiving, is thrilled to announce the launch of a new program, Memory Advocate Peers, or MAP, effective immediately.

MAP’s mission is to improve the post-diagnostic experience of a diverse set of people with dementia and their support partner through empathy, education, and empowerment.  In addition, MAP will connect patients and their support partners to community resources and supportive services and increase participation in clinical trials.

The program was co-founded by longtime Alzheimer’s advocates Geri and Jim Taylor and Sarah Walter.

The Taylor’s mission is to educate others about the disease, reduce stigma, and encourage others to participate in clinical trials.

Geri Taylor has an MPH from Columbia University with a concentration in bio-statistic and an RN. Her legacy includes building a Medicare/Medicaid program to provide nursing-home eligible seniors with medical services to allow them to remain in their homes. The program is now serving approximately eighty thousand people in New York City.

Geri was diagnosed with Alzheimer’s disease in 2012. The New York Times published an acclaimed twelve-page article “Fraying at the Edges” in a special section of the paper in 2016 about Geri’s journey with Alzheimer’s.

The Taylors were recently awarded the Perennial Hero Award by the Alliance for Aging Research (DC) for their advocacy work. Jim is also the Alzheimer’s patient advocate for the FDA and the New York State Council for Alzheimer’s Disease and Related Illnesses.

Sarah Walter is Researcher with the Alzheimer’s Therapeutic Research Institute at the University of Southern California. She has worked in clinical trials in Alzheimer’s disease and related dementias for 20 years. Sarah’s mission is to build partnerships with research participants to improve accessibility and meaningfulness of clinical trials.

“With MAP, individuals living with dementia and their support partners don’t have to go through this journey alone — they can feel empowered to continue to live a life with purpose, dignity, and quality,” said CEO of CaringKind, Eleonora Tornatore.  “We are honored to have Geri & Jim Taylor, and Sarah Walter lead this very important program for our foundation.”

For more information visit or visit them on social media at CaringKindNYC on Instagram, and Facebook.

About CaringKind

CaringKind is New York City’s leading expert on Alzheimer’s and dementia caregiving. With over 40 years of experience, CaringKind works directly with its community partners to develop the information, tools, and training to support individuals and families affected by dementia. They offer a CaringKind Helpline (646) 744-2900 run by professional staff; individual and family counseling sessions with licensed social workers; a vast network of support groups; education seminars and training programs; early-stage services and a wanderer’s safety program. They believe in the power of caregiving and seek a world where everyone dealing with dementia has the support they need when they need it.

Media Contact

Rubenstein PR: John McCook, (212) 805-3068,

Alyssa Young, (212) 805-3010,

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